How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach…
I like this book very much. Though this book could have been shorter, there is good content on how to hook users to your product and what are the different things to consider. This will be an important guide to people venturing into building an app or company that heavily relies on repeated customer use. I think the food industry knows this very much for long time — how to hook customers to their products, but this one has certainly some specifics for high-tech industry. Find an pain to alleviate, make the action easier — reduce the number of steps to solve the problem, provide triggers, make customers invest their resources in the product. Wonderful, looks like a blueprint to follow for new products!
